CONSUMER LEGAL ISSUES FOR INTERNATIONAL ECOMMERCE PAPER
With regard to geographic locations of consumers, the Internet provides a borderless market. Businesses of all types and sizes can tap into a large consumer-base by conducting business-to-consumer (B2C) model of electronic commerce (e-commerce). Online retailers should consider issues relating to consumer protection as an integral part of their e-commerce operations. This paper explores standard guidelines, strategies and best practices to help online retailers abide by international laws and industry self-regulation that protects consumer rights and privacy. The paper also examines the government’s role towards this endeavor. The paper concludes with the benefits of enforcing self-regulation in order to draw more consumers online.